In Baja California Sur during the seventies, the transpeninsular road and construction of airports in La Paz and Los Cabos is completed, triggering a spectacular both economic and population growth. The tourist vocation of the region stimulated a varied mix of shops and services bringing a broad and diverse human resources to properly satisfy need, this caused an immigration process both domestic and foreign to these lands.
Migration is a social phenomenon that has accompanied mankind since its inception. In America there are no human groups outside a migration process, and we all have been a time in our history migrants. Baja California Sur and Los Cabos in particular became a land of opportunity and a new dwelling in which faith and enthusiasm was deposited by transforming dreams into tangible realities are created.
The merger of a population group with a legal system in a defined territory and causes the existence of a stable and recognized company, which in its different scales leads to a municipality, a state or a nation; however, you must add an element that brings together social aspirations, this is the concept: identity.
An individual who longs for the place of his birth has not forgotten his original identity, this identity is romantic and sterile. The identity must be fertile. The new identity is will join more individuals in shaping the success of the company in that region.
La verdadera identidad debe de estar indexada a la determinación y dedicación de incrementar el nivel de civilidad tanto del individuo como del grupo que lo rodea para lograr la sustentabilidad social y económica de la región donde se genera su subsistencia.
The true identity should be indexed to the determination and dedication to increase the level of civility both the individual and the group around him to achieve social and economic sustainability of the region where their livelihood is generated.
The true identity is not limited by the permanence in the region, it may be a day or a lifetime.